Youngsters discuss championing the role of sport in changing lives with the Duke of Sussex and Anthony Joshua as part of Made By Sport campaign

Friday 26th July 2019

YOUNGSTERS DISCUSS CHAMPIONING THE ROLE OF SPORT IN CHANGING LIVES WITH THE DUKE OF SUSSEX AND ANTHONY JOSHUA AS PART OF MADE BY SPORT CAMPAIGN

- Made By Sport is a 4 year campaign set up to champion the role sport can play in changing lives and also raise vital funds for community sport, setting a £40M target.

- During a video edit, two young people and Made By Sport coach discuss the aim of championing the powerful role of sport to build better futures for young people.

- The Duke of Sussex explains seeing life not just changed but saved through sport and emphasises the importance of creating a community, having a purpose and possessing a human connection which too many people are lacking.

- Anthony Joshua describes his success as attached to the discipline, regiment, lifestyle and education that he’s gained through the sport.

On Wednesday 12th June, professional boxing duo Anthony Joshua and Nicola Adams joined forces to launch Made By Sport, a new campaign set up to champion grassroots sport in the UK. 

The Duke of Sussex, who has seen how sport can positively impact people’s mental fitness and the role this has played in helping change young people’s lives, also attended the event.

With young people from poorer backgrounds approximately 50% less likely to play regular sport, Made By Sport will create a four year campaign that will champion the power of sport to change lives and sets out to raise £40m in funds to use sport to support young people from disadvantaged communities across the UK. It will be the largest fundraising campaign ever undertaken for grassroots sport in the UK.

During a short video edit captured at the launch event, The Duke of Sussex and Anthony Joshua, alongside the Made By Sport coach and two young people, explored the importance of sport in building better futures.

Anthony Joshua OBE, explained:

A gang is not just a negative thing. With boxing, that that was where I found my gang. I feel like my success is attached to the discipline, regiment, lifestyle and education I’ve got through the sport. The gang of people I met through boxing had the same mindset as me – that’s what I love to do.”

Following Anthony Joshua’s account, the youngsters told of their emotional ties to sport.

“I connect my emotions more to boxing because when I was upset, when I was going through things, I would come to the gym”.

“I’m actually trying to do something. I have something to go towards – everybody wants a purpose.” 

The Made By Sport coach further alluded to sport being a form of respite; referring to how it can help him support people away from his early journey of gangs and crime.

“Sport is the one thing you can always engage in with young people and that’s a form of communication. I just went with sport, to be fair, I love it”.

The Duke of Sussex detailed:

“I’ve seen life not just changed but saved through sport. The whole campaign is about trying to explain the benefits that this has on every single person, no matter who you are. In so many communities now, sport is being used as a hook. You get them in and before you know it, after a week or maybe a month, their whole character is changed for the better, and I don’t think you can put a price to that.”

“This is about creating a different community, having a purpose and that human connection which too many people nowadays are lacking.”

The campaign will be delivered in collaboration with the Sport For Development Coalition, made up of over 60 existing charitable organisations with a reach into thousands of schools and community clubs across the UK. Made By Sport will be Chaired by Justin King CBE and supported by high profile figures from inside and outside sport.

Justin King CBE, Chair of Made By Sport, said:

“Sport has the power to change lives. It can teach us skills that last a lifetime and - in a world where local sports is under increasing pressure, where it’s easier to play on your phone than in a park and where joining gangs can be more glamorous than joining teams - we believe it can play  a pivotal role in how young people develop.”

“Today marks the start of a crucial four-year journey for Made By Sport that will see the campaign champion community sports and raise much needed funds to support it across the UK.”

Alongside Anthony Joshua and Nicola Adams other British sporting stars will also lend their support to the campaign having witnessed first-hand the transformative effect sport can have on the lives of young people. The Duke of Sussex regularly supports projects that enable children and young people to build their skills and confidence and wants to use his position to ensure that community sports groups continue to play a key role in improving the life chances of disadvantaged young people.

Anthony Joshua OBE, said:

“Sport to me is more than competing. It is about the discipline and regiment it teaches you.  The lifestyle of an athlete can be taken into any walk of life. It’s about how you can improve yourself as an individual through the power of sport.”

-END-

Notes to Editors:

About Made by Sport

  • Made By Sport is a four-year charitable campaign created to champion the value of grassroots sport to transform lives and to raise funds to work with existing sports charities in the sector to maximise the impact on young people from disadvantaged areas across the UK.

  • It has a £40m fundraising ambition - making it the UK’s largest ever grassroots sport fundraising campaign.

  • 4.1m young people in the UK now live in poverty. Funding for youth services has dropped by 40% over the last 4 years and young people from disadvantaged communities are half as likely to participate in sport as those from affluent backgrounds.

  • Sport participation has been shown to impact education, employability and to reduce crime.

○ Education – sport is shown to drive better engagement in class, to reduce absenteeism and to improve results.

○ Employment – a catalyst to increased employability through skills such as discipline, teamwork and communication.

○ Crime Reduction - an intervention that can enhance self-esteem, instill values and reduce anti-social behavior and re-offending.

  • The campaign will be delivered in collaboration with the Sport For Development Coalition, a movement made up of over 60 existing charitable organisations with a reach in to thousands of schools and community clubs across the UK.

  • Made By Sport is Chaired by Justin King with founding trustees of Kevin Cahill CBE, Life President and former CEO of Comic Relief, and Greg Nugent, founder of Inc and formerly Marketing Director of London 2012 and Tracey Crouch, MP for Chatham & Aylesford and formerly Minister for Sport, Civil Societies and Loneliness. Further trustees will be announced in the coming months.

  • Richemont is a founding Corporate Supporter of Made By Sport while Great Run is a Founding Campaign Partner of Made By Sport.

Morgan George