Our Supporters

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The Great Run, the UK’s largest mass participation running programme, is a founding partner of Made By Sport - undertaking a unique collaboration with the campaign spanning all of Great Run's events. To commence the partnership Made By Sport will become an integral part of the 40th Great North Run in 2020, celebrating not just an important milestone for the world’s biggest half marathon, but also the UK’s proud history of fundraising through sport. 200,000 people sign up for the challenge of a Great Run every year. The events, with distances ranging from 5k to Half-Marathon take place in major cities including Newcastle, Glasgow, Manchester, Birmingham, Portsmouth and Bristol. All locations host a Junior Great Run with 20,000 children and families taking part across the UK.

If you would like to take part in the 40th Great North Run as a runner for Made By Sport, you can register your interest here.


Richemont is a founding corporate partner of Made By Sport. Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in jewellery, watches and writing instruments. Richemont’s Maisons™ encompass several of the most prestigious names in the luxury industry including Cartier, Van Cleef & Arpels, IWC Schaffhausen, Jaeger-LeCoultre, Officine Panerai, Piaget, Vacheron Constantin, Montblanc, Alfred Dunhill and Chloé. Richemont also owns leading online distributors YOOX NET-A-PORTER GROUP and Watchfinder & Co.