After a successful three years, during which time we have raised over £6million for thousands of community groups delivering sport for good, Made by Sport will close at the end of 2022.
We launched in 2019 as a short-term campaign to unlock new funds to change young lives through sport.
Our focus has been on shifting the dial on how big businesses view sport – not just as a sponsorship opportunity, but as a chance to affect real social change, to lead by example and to leave a lasting legacy in communities across the UK.
We are proud to have worked with multiple partners on grant programmes and campaigns supporting sport for good and capturing smaller clubs and organisations who are often left behind. We have been able to respond to the impact that Covid-19 had on our sector, helping to raise millions to keep clubs open for young people.
Our principle was to ensure that we never raised funds in competition with the sector we set out to serve. That, together with the inevitable fundraising challenges caused by the pandemic, has led us to seek a permanent home for our work.
After an open discussion with members of the Sport for Development Coalition, it has been agreed that Sported, in conjunction with the SFDC, will oversee the continuation of our partnerships and ensure our assets are made available to the wider sector.
Throughout our journey, we have had a great partnership with Sported and are now working closely with them to ensure the continuity of grant programmes and group support. Whilst sharing the ambitions of Made by Sport to change young lives through sport, they offer the structure and sustainability needed to continue this work with the corporate sector.
Changing perceptions around the value of sport and unlocking new pipelines is no small feat, and the whole sector’s role has been critical. We look forward to watching the impact that the SFDC and all those associated with the sector have in the months and years to come. We are pleased to have played our part in this critical task.